Every single business must have an internet profile if they wish to survive in today’s digital world and today I am going to talk you through the very basics for what you need to get that profile. The internet is the world’s biggest marketplace for almost every industry and no business can afford to miss out on this. Even if your business does not operate or sell anything online, you should still be looking to make a corner of the internet your own and use it to push your brand and grow your sales. If you don’t have an internet presence yet, here are the core basics which you need.
A website is the shop window of your business and it is the place that everything online will point to regarding your operations. The website does not need to be super fancy with bells and whistles, it simply needs to function well on both desktop and mobile and feature details about who you are, what you do, and how people can find you.
No business can afford to not have a social media presence, doing so would be like having a shop in the high street which operates without a sign and its doors closed. Social media is the best place to show off who you are as a business and you do not need to be active 24/7 to get the benefits which social media can bring. If you are happy to invest some money then you should be looking to the likes of Instagram and Facebook where you can create ad campaigns and you can even buy automatic Instagram likes which means that when you post a product or a piece of marketing on the site, you will get instant engagement, pushing your content to a wider market.
The final piece of the puzzle when it comes to ensuring that you have a strong online profile is to register yourself with review sites such as Google and Yelp. Word of mouth has, and always will be the best way to drum up new business and review sites like these are the new versions of word of mouth. When customers leave a positive review, it will greatly help you to get more business and even negative reviews can help as well. In the past if someone said something negative about your business, there was absolutely nothing which you could have done about it, this is no longer the case. If someone happens to have a bad experience with you product or services and they leave a review about it, you can get in touch with them to offer your side of the story or to offer apologies and a compensation. This can greatly help to protect your public image.
Don’t get stuck in the past with your business, the rest of the world is online and it is time that you were too.